Flip The Script on Gender Cliches!
Free To Be Kids exists to bring you what the big retailers don't. Every design in our store is inspired by something we think big retailers are getting wrong. Like the lack of cat shirts or love shirts in the boys' section. And the overpopularity of shirts about cuteness in the girls' section, and nothing about their brains. Not to mention "I hate my thighs" onesies for babies (yikes). We see this stuff, and we do the opposite! That's what we call "flipping the script on gender cliches."
Here are some of our favorites originally inspired by boys, girls, and babies.