Once upon our founder's son had to raid the girls' section to get a bunny shirt, and that's all the design inspiration we need here at Free To Be Kids! Why do big retailers think that only girls like cute, cuddly animals? We think boys should be able to rock bunnies without going all-in on the pink and glitter - and so should girls, for that matter! If you don't like bunnies and pink and glitter, you should still be able to rock a cool bunny shirt.