You know who really loves dinosaurs? Kids. All kids.* This is well understood by all the little girls and boys we know, yet big retailers still seem to cast all their dinos in traditionally "boyish" hues and jettison them to the dudes' section. So we made ours purple (a favorite color of many of our young guy friends, by the way), and paired it with one of our favorite words for amazing, empowered kids: FIERCE. Rawr.
*Also, grownups. We've got you covered too.