We're a kids clothing company. Here's why we aren't releasing a Thanksgiving shirt.
Let's put down the pilgrim hats and get real for a second.
Our witch is black. Our monsters are queer. Our skeletons are gender neutral. Here's why.
We want a Halloween full of ALL the people we love, and that includes people who aren’t white, people who aren’t straight, girls who want to wear black, boys who want to wear pink, and kids who don’t want to be forced to pick between the two.
We're taking back the flag.
Too many people wrap themselves in the flag and speak words of hate. But the American flag shouldn't stand for hate and intolerance.
Father's Day Gift Guide
It's a pretty awesome feeling to see yourself celebrated as smart, kind, feminist, or a straight up superhero.
Actually, yes - you SHOULD label your child a feminist.
It's not indoctrination. It's a promise to be a good human.
Valentine's Day: Kinda Creepy, or Super Creepy?
Let's face it: dressing little kids up in Heartbreaker shirts and having them hand out cards that say You Make My Heart Race is really weird.
What if being "good humans" isn't enough?
Its time to take this whole good humans thing to the next level.
Hey Santa: That's Sexist.
No, my son doesn't want a truck, and my daughter can't understand why your elf keeps shaking that Elsa doll at her.
Yes, you DO need to teach your son not to rape. Here's how.
It begins with teaching him what consent means. Here are five ways to start right now.
What about boys' clothes?
Great strides have been made in girls' clothing. Boys' clothes? Not so much.
These kids' shirts smash gender stereotypes to smithereens.
Boys don’t cry. Boys act tough. Girls should be quiet. Girls should be submissive. Oh, enough already.
We need to teach our kids "the pause."
The pause happens when you want to use mean language. In that pause, you ask, “Is this necessary?” and “Is this kind?” If the answers to both is no, you keep your mouth shut. Easy peasy.