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We're a kids clothing company. Here's why we aren't releasing a Thanksgiving shirt.

We're a kids clothing company. Here's why we aren't releasing a Thanksgiving shirt.

October 13, 2019

Let's put down the pilgrim hats and get real for a second.

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Our witch is black. Our monsters are queer. Our skeletons are gender neutral. Here's why.

Our witch is black. Our monsters are queer. Our skeletons are gender neutral. Here's why.

September 15, 2019

We want a Halloween full of ALL the people we love, and that includes people who aren’t white, people who aren’t straight, girls who want to wear black, boys who want to wear pink, and kids who don’t want to be forced to pick between the two.

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We're taking back the flag.

We're taking back the flag.

June 03, 2019

Too many people wrap themselves in the flag and speak words of hate. But the American flag shouldn't stand for hate and intolerance.

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Father's Day Gift Guide

Father's Day Gift Guide

May 24, 2019

It's a pretty awesome feeling to see yourself celebrated as smart, kind, feminist, or a straight up superhero.

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Actually, yes - you SHOULD label your child a feminist.

Actually, yes - you SHOULD label your child a feminist.

February 10, 2019

It's not indoctrination. It's a promise to be a good human.

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Valentine's Day: Kinda Creepy, or Super Creepy?

Valentine's Day: Kinda Creepy, or Super Creepy?

January 14, 2019

Let's face it: dressing little kids up in Heartbreaker shirts and having them hand out cards that say You Make My Heart Race is really weird.

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What if being

What if being "good humans" isn't enough?

December 12, 2018

Its time to take this whole good humans thing to the next level.

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Hey Santa: That's Sexist.

Hey Santa: That's Sexist.

November 16, 2018

No, my son doesn't want a truck, and my daughter can't understand why your elf keeps shaking that Elsa doll at her.

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Yes, you DO need to teach your son not to rape. Here's how.

Yes, you DO need to teach your son not to rape. Here's how.

September 22, 2018

It begins with teaching him what consent means. Here are five ways to start right now.

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What about boys' clothes?

What about boys' clothes?

September 08, 2018

Great strides have been made in girls' clothing. Boys' clothes? Not so much.

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These kids' shirts smash gender stereotypes to smithereens.

These kids' shirts smash gender stereotypes to smithereens.

August 04, 2018

Boys don’t cry. Boys act tough. Girls should be quiet. Girls should be submissive. Oh, enough already.

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We need to teach our kids

We need to teach our kids "the pause."

July 19, 2018

The pause happens when you want to use mean language. In that pause, you ask, “Is this necessary?” and “Is this kind?” If the answers to both is no, you keep your mouth shut. Easy peasy.

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