Positive Fashion for Amazing Kids
Shop Kids’ Shirts »

Free to Be Kids battles negativity & gender cliches in children’s clothing with positive messages & uplifting designs

Shop Kids »

Positive, empowering graphic tees for amazing kids.

Shop Babies »

Onesies, rompers, & tees so you can start 'em young.

Shop Holiday »

It's never too early to rock a holiday outfit.

Shop Hair Clips »

For boys, girls, and fun-loving grownups.

Shop Tote Bags »

Rock some positive messages over your shoulder.

“A kinder kids' clothing company.”

— Parents Magazine

Shop the look »

What Customers are Saying

"Great company, great message of social consciousness and equality, real wages for their employees instead of outsourced for cheap labor, and they care about their customers."

— Elle K

The shirts I ordered were better than I expected. The material is soft, the printing is really clear, and the messages are great! I just love this company so much and I can't wait to order more in the future!!

— Elise J

"Absolutely OBSESSED. The thoughtfulness. The quality. The message. This company has my heart AND my business."

— Kristen C.